X was started by G.L. Mirchandani, his brother Sonu Mirchandani and Vijay Mansukhani in 1981 in Mumbai. In 1982, X started assembling television sets at their factory in Andheri, Mumbai. Since then, it has evolved into a multi-product company in the consumer durables and appliances sector. It achieved a 100% growth in ACs and microwave ovens and a 40% growth in washing machines last year. It has one of the most memorable faces in the indian marketing industry as its mascot.
Sitter. Id X.